What is SEO anyway?? #livestream March 16, 2017

What is SEO anyway?? #livestream

The two things you need to succeed in building your online business. March 14, 2017

The two things you need to succeed in building your online business.

2016 Income Report Preview March 10, 2017

2016 Income Report Preview

Landing Pages: List Builder or Hype? March 9, 2017

Find out when landing pages make sense for your business, when they don’t and the #1 key to more conversions. #livestreaming

Why Building My Business is like Training My Dog March 8, 2017

Why Building My Business is like Training My Dog

I’ve Been Lying to Myself… March 7, 2017

Why I’ve been avoiding live video, and why it’s more important than ever for you – yes, you!!! to use it to get more traffic on your website!! #fblive

What Live Video Means for The Future of Your Blog March 6, 2017

What Live Video Means for The Future of Your Blog

Why I’ve Been Avoiding Live Video (and the Future of Websites) March 6, 2017

You guys, I have to be totally honest with you right now… I’ve been faking it. This weekend I’m at #MarketingImpactAcademy and I’m learning all about how LIVE video, livestreaming on all the social medias is a total game changer. I’m learning about how to use Facebook Live – I mean, actually use it EFFECTIVELY. How to use it to be yourself. How being yourself on live video strengthens and helps you grow your brand. How you can use it to TELL STORIES that relate to your business, to tell stories to grow your email list, to tell stories to get … Read more

How to Get Customers March 4, 2017

My top 3 tips for getting more customers online – learned from my time at the Marketing Impact Academy.

My first $10,000 Month and the Truth About What it Took to Get There October 2, 2016

In August of 2016, I hit a huge milestone in my business – $10,000 in revenue in one month!!! That is the magic number for me – the one I need to hit consistently to be able to leave my day job. It’s the amount of money that will cover my salary and benefits at the day job plus cover business expenses and taxes. I have to tell you, it feels freaking amazing. Because I started from ZERO. Zero dollars, zero subscribers, zero clients. And I didn’t have to go into debt to do it, either. The feeling of hitting the $10,000 mark is the … Read more

Which is better: MailChimp, ConvertKit or Infusionsoft? September 19, 2016

One of the best – and worst – things about building is all the options available to entrepreneurs to build our businesses. When I created the Free 5 Day Website Challenge two years ago, I decided to pick the simplest, cheapest tools out there to teach people how to get up and running with WordPress and list building FAST. Part of my mission is to cut through the clutter of the literally thousands of different products, services and configurations out there to help you FOCUS and not get overwhelmed by the sheer number of choices and not get distracted by … Read more

Have you ever thought about turning your WordPress skills into a business? July 25, 2016

I’ve recently discovered that I have three types of BFFs: The “Just tell me what to do so I can build my site and get this business started already” BFF: You’re motivated, you can follow the tutorials step by step and you knocked out your website super fast. But you didn’t love the process, it was just a means to an end. You can do it, you just don’t want to. You’re super passionate about your business and this whole WordPress site thing was just a quick stop on your journey to world domination in your niche. You picked up … Read more

Why I Turned Down Free Help June 9, 2016

Hey BFFs! Don’t you just love it when you get results? Like when you set a goal, figure out what you need to do to achieve that goal and then you actually do it? If you’ve been on my mailing list for awhile, you know that I’m just like you – a busy solopreneur trying to balance my business, my day job, my life and my health and wellness. I send an email out in my marketing sequence to you guys that talks about WHY I’m starting my own business – if you just signed up for the Challenge you … Read more

How to be an Empowered Business Owner May 26, 2016

I had the pleasure of appearing on Vicki Fitch Live! to talk about why websites are still a critical part of your online marketing strategy, why it’s important to know how your WordPress site works, how not to get hacked and what to do if you do, the best themes, plugins and much, much more on this podcast! Click here to listen!

100 Best Sites for Solopreneurs April 28, 2016

If you’ve had days like I’ve had, nothing can stop you. You’re focused. You’re a machine. The ideas and content flow. You see the vision, the big picture, and you don’t doubt for a second that you have the knowledge, skill and ability to get there. You wake up early and work out. You nourish your body. You take action. You get the right people and invest in the right resources. You’re consistent. You focus on progress, not perfection. And if you’ve had days like I’ve had, you doubt yourself. You wish you had more time. You wonder if you’re … Read more

The exact steps I took to have my first $5,000 month April 13, 2016

If you’ve been keeping up with the last few blog posts, you’ve had the opportunity to make some incredible progress. You not only identified your #1 goal, but you also dug deep to find out WHY you want it. And then a couple weeks ago, I shared with you 3 critical mistakes I see people make. If you joined my list after that, take some time to read those posts. I’ll wait 🙂 To recap: Mistake #1: Not buying the tools that will get you there faster. Mistake #2: Not making time to do things that don’t have an instant … Read more

Don’t make these mistakes I’ve made. April 2, 2016

Last week I told you the story of how I wasted at least 6 months of progress in my business because I didn’t believe in myself. Because of fear. Because I put too much emphasis on making sure that if I failed, there would be no consequences and not enough emphasis on WHY I was doing it. And then I gave you two action items: Action item #1: Write down your #1 goal. Action item #2: Clearly articulate your WHY. The responses that came in were incredible: “I’m 29 and disabled from disease, but know from the fight I’ve been … Read more

I Haven’t Told You Everything… March 15, 2016

Hey BFF!!! So you’ve been building your website with the free 5 Day Website Challenge, and you’re learning quite a bit: – how to use WordPress – how to design your site to build that know, like & trust factor – the perfect homepage layout that’s designed to get you more subscribers – how to make sure your site is secure, searchable and seen – how to deliver a freebie to entice people to join your mailing list And then you submit that sitemap to Google, take your site live and go on your merry way to start selling your … Read more

5 Steps to Make Your Own Logo for Under $30 February 4, 2016

Guest Post by Briana Gibson You are ready to start your business and you need a logo that you can add to your website and promotional materials. You are a solopreneur with a minuscule budget and limited time. What steps can you take that will expedite this process so you can start doing the work you really want to do? 1. Go to Pinterest to get ideas that you like for your logo Search “logo designs”. Find logos that match your branding style. Possibly compare it to other logos in your industry to get and idea of what your audience … Read more

Are Websites Becoming Obsolete? February 1, 2016

Are websites becoming obsolete?

Why To Spend Time Tracking Your Results January 28, 2016

Why to spend time tracking your results #30daylistbuildingchallenge

How the 30 Day List Building Challenge Helped Me Build a 5-figure Business from Scratch in 2015 January 28, 2016

I’m not the kind of person that has always had that entrepreneurial spirit in them.  I didn’t have a lemonade stand as a kid. Selling Girl Scout cookies involved sending the order form to work with my parents. I ate more of the marching band fundraising candy bars than I sold. So I’m pretty amazed that I’ve built a five-figure online business from scratch in 2015! Click here to read the rest of this blog post over on Nathalie Lussier’s site, Ambition Ally.

Why Your Networks Are So Important January 27, 2016

Why your networks are so important

4 Ways To Keep People From Unsubscribing January 26, 2016

4 ways to keep people from unsubscribing

More List-building Strategies!! January 21, 2016

More list-building strategies!!

How to Fail at Anything January 14, 2016

I’ve been blogging about taking Nathalie Lussier’s 30 Day List Building Challenge and I’m currently on Day 11, which is all about taking the time to sit down and write a guest post. Sounds easy enough, right? Just take an hour, turn everything off, and write your guest post. Well BFF, it’s not that easy. And if you’re anything like me, you’ll say that you don’t have enough time for it… The only sure fire way that you can make sure that you’ll fail at meeting your goals is to take no action and to make excuses as to why … Read more

When Are Squeeze Pages Effective? January 13, 2016

Have you ever heard a marketing expert say, “Use a squeeze page to capture email addresses because you give them one option: opt-in or leave and you’re more likely to get them to sign up.” Well, BFFs, that hasn’t worked for me yet. Maybe my opt-in sucks (except for you guys tell me it’s awesome so I believe you). Maybe my copy sucks. I’ve never claimed to be a pro copy-writer. But maybe I’m doing everything right and squeeze pages just aren’t working for me. That’s possible, right? Whenever I have tried to send cold traffic (traffic from a Facebook ad or … Read more

How to Give Real, True Value January 13, 2016

The best way to convince someone to give you their email address is to create something that you can give away in exchange. Lots of people use this concept. Chalene Johnson talks about giving away a “freemium” in exchange for an email address. LeadPages calls it a lead magnet. So how much should you give away for free? How much is too much? When I first started my business last year and began building my list, I created a series of five one-hour long WordPress tutorials that I give away in exchange for an email address. I would get emails from people saying, “I … Read more

What Can You Give Before You Get? January 13, 2016

I’ve had so many people ask me, “How do you make money when you give away so much for free?” Answer: Affiliate commissions. But I actually don’t make that much money off affiliate commissions in the 5 Day Website Challenge – my goal was to build my email list through building trust by providing value – not building my bank account. Providing value is the best way to build an audience, build a customer base, and build a strong foundation for your business.  I’m giving away something for free that helps people tremendously. I get emails from people every single day telling me how much the 5 Day … Read more

Forget your weaknesses – how to leverage your strengths! January 13, 2016

If you’ve been following my blogs for the past several days, you know that I am sharing my experience doing Nathalie Lussier’s 30 Day List Building Challenge because I have a goal to grow my email list from 1,500 to 5,000 this year – and I hope I just completely knock it out of the park well before the end of 2016! We’re on Day 10 of the challenge and  it is super, super simple: Think of a few places where you’d want to write a guest post. Hop online, look at all the websites your ideal client is looking at, make … Read more

How to optimize your website to build your email list! January 12, 2016

Follow me on Periscope! In Day 9 of Nathalie Lussier’s 30 Day List Building Challenge she covers optimizing your website to build your email list so that when start to get traffic from guest posting, social media and Google searches that you have strategically placed opt-in opportunities throughout your site to encourage people to opt-in. Below I’ll go through Nathalie’s recommendations, share with you what has worked well for me, what hasn’t worked so well and debunk a common myth about optins! Recommendation #1 – Have a Strong Call-To-Action on your Homepage. In the free Free 5 Day Website Challenge I share with you the Perfect … Read more

Day 4 – What Do You Look At on the Internet? January 9, 2016

This post is part of a series where I’m sharing my experience taking Nathalie Lussier’s 30 Day List Building Challenge again in 2016, plus giving you tips, tricks and lessons I learned from using it to jumpstart list-building in 2015. You can sign up for Nathalie’s Challenge any time here. Imagine if you could look at a week of internet browsing history and Google search history of your ideal customer. It’s no wonder that Google makes gajillions of dollars – that information is a goldmine for marketers. And guess what? You’re a marketer! But until WikiLeaks starts releasing every last shred of data on … Read more

Day 3 – How to Start Without a Website January 9, 2016

This post is part of a series where I’m sharing my experience taking Nathalie Lussier’s 30 Day List Building Challenge again in 2016, plus giving you tips, tricks and lessons I learned from using it to jumpstart list-building in 2015. You can sign up for Nathalie’s Challenge any time here. Day 3 of Nathalie Lussier’s 30 Day List Building challenge is a little technical. It is setting up a goal on your website and tracking that through Google Analytics. This piece is all about making sure that the thing that you’re offering, your list building efforts, and the traffic that you’re driving to … Read more

Day 2: Who Do You Need To Be January 9, 2016

This post is part of a series where I’m sharing my experience taking Nathalie Lussier’s 30 Day List Building Challenge again in 2016, plus giving you tips, tricks and lessons I learned from using it to jumpstart list-building in 2015. You can sign up for Nathalie’s Challenge any time here. Who do I need to be to grow my list to 5000 people in 2016? Wow, what a question. I need to be someone who doesn’t need to have full hair and makeup done to hop on a Periscope. I have to practice what I preach and be consistent with my saying “Progress, … Read more

Day 1: My List Building Goal for 2016 January 9, 2016

This post is part of a series where I’m sharing my experience taking Nathalie Lussier’s 30 Day List Building Challenge again in 2016, plus giving you tips, tricks and lessons I learned from using it to jumpstart list-building in 2015. You can sign up for Nathalie’s Challenge any time here. Day One of the Challenge involves picking a goal for your email list and getting an idea of what to expect throughout the next 30 days. Last year that my goal was to reach 100 subscribers – from zero. And I didn’t make it in 30 days, I think it took about 40 – and they … Read more

Are You Making These Mistakes on Your Website? January 8, 2016

You’re brand new to this website building thing, and you don’t know what you don’t know, right? Luckily I’ve screwed up SO MANY TIMES that I know exactly what NOT to do when building your website. So grab a piece of paper, write “To Do” at the top and jot down anything you might need to fix on your site this weekend. Mistake #1 – Not having enough mailing list opt-in opportunities Have you ever said this? “I don’t want a pop-up because I think they are so annoying.” “I don’t want to be ask people for anything, I just … Read more

How to Build Your Email List from Scratch January 8, 2016

Do you ever get so many grandiose ideas in your brain that it stresses you out? Do you ever come up with an idea and just start doing it without regard to how it will affect every other area of your life? Do you ever put the cart before the horse, so to speak? I hired a business coach in the fall of 2015 (the fabulous Vicki Fitch) because while I know everything there is to know about build websites, I don’t know much about how to build a sustainable business. I had some downtime over Christmas and plenty of time … Read more

The Top 4 Lessons I Learned About Building A Business in 2015 January 5, 2016

If you’ve been reading my blog posts for awhile, you know WP+BFF is my side gig, and a major reason that I started WP+BFF is to eventually own my own business and be in control of my own time and schedule. In January of 2015, I published my WordPress tutorials and launched the Free 5 Day Website Challenge. A lot has happened in the past 12 months, and want to share what I learned and what I could have done better, so you can take some of the lessons that I’ve learned and apply them to your own business! Lesson 1 – List … Read more

Are you being too hard on yourself or are you making excuses? January 5, 2016

I texted a friend yesterday complaining about how bad I felt about myself after eating disgustingly over the holidays and she replied that I am way too hard on myself. “No, I’m not,” I thought. “If I’m not going to be hard on myself then who will?” None of my friends will slap my hand and say put down the beer and the cheese!! But then I got to thinking about it, and I am really hard on myself.  Over the past year, I’ve started a business and built a really respectable number of clients – and it’s doing nothing but growing! … Read more

The one thing that’s more important than your website. December 13, 2015

You know I’m all about WordPress, but there is one thing that’s more important than your website. One thing that if you’re not doing it, it’s going to be extremely hard for you to build a loyal tribe of people who know, like and trust you. If your website disappeared into thin air and you still had this one thing, you would still be able to generate income and grow your business. Yes, a website is important, but it’s a means to an end…If you want your business to grow, if you want to create a loyal tribe of like-minded … Read more

The lies I tell myself about money. December 13, 2015

“… and the 3-digit code on the back of your card? Okay, you’re all set! Welcome to Infusionsoft!” It’s a little bit nerve-wracking for me to spend big chunks of money my business. I’ve got this thing about money… I want to hold onto it and see those numbers sit steadily in my bank account. It makes me feel secure. We didn’t have financial stability growing up. My parents were teenagers when they had my older sister. We moved around quite a bit for my dad’s job and by the time we settled in Columbus when I was about 8 … Read more

The First WordPress Site I Ever Built (My Interview with CMS2CMS) October 24, 2015

Several months ago I wrote this blog post about how to move your website from Wix, Weebly or Squarespace to WordPress. To date, it’s my most popular post and drives the most traffic to my website than any other post. In that article I write about a website called CMS2CMS – they have a service that converts all kinds of different websites to WordPress. If you’re looking to move your site, read my blog post and check them out! CMS2CMS provides a pretty awesome service that saves a ton of time and headache when moving to WordPress. I personally have not … Read more

How Much Does a WordPress Site Cost? October 12, 2015

If you’ve spent any time researching having a website built for you, you’ve probably noticed that the price is all over the place, and it can be extremely confusing and nerve-wracking to figure out what you should be paying and what you should be getting for your money. How much does a WordPress site cost? Check out this post I wrote for One Woman Shop where I break it all down for you!

Being Boss: The Entrepreneur Life with Shannon Mattern October 12, 2015

Check out my interview with Ashley Knight, a coach who teachers entrepreneurs how to effective market their brand and business online: http://theashleyknightcompany.com/being-boss-entrepreneur-shannon-mattern/

#BizRant: LeadPages and OptimizePress Don’t Do The Same Thing! September 30, 2015

Should I use OptimizePress or LeadPages for my opt-in pages? LeadPages is the way to go. OptimizePress will break your theme. Why would you ever pay that much for LeadPages? OptimizePress is cheaper. I heard LeadPages has the best conversion rates – is that true? These are just a few of the questions I get from my readers every day, and it’s no wonder the issue is so cloudy. Try doing a Google search for “OptimizePress” and Google will finish your query for you, assuming that you want to compare OptimizePress to LeadPages and leaving you with pages of affiliate-link-spam … Read more

How to Deliver Your Freebie with Mailchimp September 27, 2015

Freebies are a fantastic list-building tool. Nathalie Lussier teaches you to use them in her 30 Day List Building Challenge. Chalene Johnson calls them Freemiums as part of her Marketing Impact Academy. Google “email list building tips” and I guarantee you one of those tips is to offer something of value, like an e-book,  in exchange for an email address. I get this question a lot in my Facebook group (you can get access to it as part of the BFF Academy), but I thought I’d answer it here too! If you want to deliver an e-book as your freebie for opting … Read more

7 Mistakes I’ve Made on the Road to Solopreneur Success September 14, 2015

This post is part of the blog tour for One Woman Shop’s Solopreneur Success Bundle*, a roundup of e-courses, e-books, and subscriptions designed to help you succeed in all aspects of your solopreneur biz. Your chance to grab over $1,000 in products at just $99 is only here from September 14-18th – learn more and get yours now*! I haven’t done anything more exciting and fulfilling in my life than start my own business. That might seem like a bold statement considering I’m happily married, with one beautiful dog and a wonderful extended family… But it’s true. Helping other people … Read more

I had an epiphany this past weekend at a coworker’s bachelorette party. September 2, 2015

No, it was not while going barhopping all over downtown Columbus, Ohio sipping fruity cocktails out of something-shaped straws and ending up and a male strip club that I had an epiphany. We didn’t do that (thankfully, I’m too old for that foolishness). It was while drinking Sauvignon Blanc and painting Starry Night. Wine and Canvasses. (keepin’ it classy LOL!) So picture me and about 20 women in their 30’s sitting in front of small easels around a long table in a beautiful historic home with a blank canvas, 3 brushes and a palette in front of us. Now I’ve … Read more

How to Create a Custom Opt-in Box with Opt-in Skin August 27, 2015

Opt-in Skin* comes with 18 really nice, super customizable opt-in forms, but sometimes you need something a little bit different than what they offer and that’s where the custom design feature comes in. Here’s how to create a custom design in Opt-in Skin. Click on Opt-in Skin > Custom Designs.     You’ll see a big old blank page with a spot for HTML and a spot for CSS. Looks pretty intimidating BUT you know I’d never leave you hanging, right?             To get the codes you need to swap out, log into your Mailchimp … Read more

Why I’m Not Quitting My Day Job July 14, 2015

My dad works for Honda. Over a hundred times a day, he watches the same car come off the line, gets in, does a check, turns it on and drives it up to 50MPH, checks some more things and sends it on to the next guy. Over and over and over. He used to be in middle management and he likes this job much better, but still, I don’t know how he doesn’t lose his mind. Every day for the past 8 years I’ve driven the same drive to work. To the same building. And sit in a different office … Read more

10 Steps to Finding Time to Finish Your Website July 7, 2015

As my favorite Bravo-lebrity Sweet Brown says, “Ain’t nobody got time for that!” Sweet Brown was referring to the bronchitis she got from a fire in her apartment complex… So she really doesn’t have time for that. But I’m betting you’ve got time to finish your website, we just need to help you find it! This blog post is dedicated to all the Sweet Browns out there that need to find time for that. Here are my 10 go-to steps for getting my ass in gear when I’m totally overwhelmed with a web project. 1. Grab a pen and paper and make a … Read more

How Much Money I’ve Made in the Past 6 Months July 1, 2015

It’s all about the benjamins, right? It’s everywhere. Big-name high dollar coaches/and online biz experts popping up in your timeline and your inbox about how they uniquely can help you to have your first 4-figure month. Then a 5-figure month. A 6-figure launch. A 7-figure lifestyle. Just do the math, they say. To make $100,000, just break down how many e-books, online courses and coaching programs you need to sell. Bingo, there’s how you get to that 6-figures. There’s a key part of the story that’s missing. But I’ll get to that later… First, I want to share with you … Read more

The sooner you get started the closer you will be to having the business and life you want. June 24, 2015

Was anyone else obsessed with the TV show Clean House on the Style Network? It went off the air in 2011, but the premise is that the Clean House crew  – headed up by Niecy Nash (and her signature hair flower), her right hand handy-man Matt Iseman, hilarious and moody designer Mark Brunetz and southern belle yard sale queen Trish Suhr – would all show up at your ridiculously dirty, cluttered hoarder house and help you clean it, and they would sell all your shit in a yard sale and use the money to remodel your house. My favorite part … Read more

Mobile-Responsive Header Image June 13, 2015

Here’s what we’re gonna cover in this video: Fix the top and bottom of the header from getting cut off. Make the header image mobile responsive by: Creating a child theme Copying the customizations from Make to our child theme Adding CSS to child theme

The “Make” Header and Optimizing Your Site for Mobile June 11, 2015

So you guys already know how much I love the “Make” theme, and I was super-stoked to hear that they love me back! If you didn’t already know, my love language is Words of Affirmation… And while this love affair is hot and heavy, as with any relationship, there are trade-offs. The biggest one for me is how Make handles the header background image. It just doesn’t do well on mobile. It was designed to be a background image, not necessarily THE image, if that makes sense… As I mentioned in my last post about the header there are TONS of ways … Read more

Do Your Homework First June 9, 2015

Jemma Vanderboon is a Virtual Assistant who knows firsthand how much work goes in to building an online business – which is why she loves helping people succeed by offering virtual assistant services and business support to small business owners. She has taken a very practical approach to starting a business and to building her WordPress site, um, which I totally love because it sounds just like me LOL! Read on to learn more about what Jemma does, why she started her own business and her experience building her own WordPress site! When did you decide to start your business and … Read more

How To Plan For Success June 2, 2015

BFFs, meet Jenn. Since I met her virtually in January, I’ve decided that we are sisters from another mister. She holds very special place in WP*BFF history – she is my very first email subscriber, and you always remember your first! I had decided that I wanted to give teaching WordPress a shot, and I outlined the 5 Day Challenge and starting recording the training before I even had an idea of how to create an email list. One day I finally googled “how to build an email list”, found Nathalie Lussier’s 30 Day List Building Challenge, signed up, joined … Read more

Changing the Theme on Your WordPress Site May 31, 2015

So you wanna change the theme on your WordPress site?  With many WordPress themes – especially those like Make that use WordPress’s standard theme options, changing the theme is as simple as installing the new theme, clicking on Live Preview mode, customizing all of the theme options and clicking “Save and Activate”. But for powerful drag-and-drop premium themes like Headway, Studiopress, and Divi, you can’t just activate them on your live site – there’s quite a bit of work that would need to be done before your site would look any kind of normal! So there are a couple ways … Read more

If you’re really passionate about something and you have an idea of what you want, everything else will follow. May 26, 2015

Emily Brown is a transformational weight loss and lifestyle coach. After experiencing some alarming health issues in her 20’s, Emily started down a relentless path to figure out what was going on with herself and heal her issues through nutritional, physical and lifestyle changes – and she has approached building her WordPress site and online business with the same persistence and perseverance. Read on to learn more about Emily, her experience building her WordPress site and her advice for people just starting out. When did you decide to start Nourishing Transformations and why? I started working on my business in November … Read more

You never know when your side business could turn into something bigger. May 18, 2015

If Catherine Shefski could control time, I bet she’d take us all back to kindergarten when all we were doing is learning, screwing up, getting gentle guidance to learn from our mistakes and not judging ourselves so damn much. I’m pretty sure that when I messed up the fingerings for Mary Had a Little Lamb on my brown plastic recorder I didn’t call myself stupid or tell myself I’d never be able to remember that Every Good Boy Deserves Fudge or FACE… I don’t know, I have a bad memory. You’d have to ask my music teacher Mrs. Boring. But … Read more

There’s No Such Thing As Being Techie May 18, 2015

I hear all the time from people that they aren’t techie, and I’ve gotta be honest with you, it sets off all kinds of alarms in my head. It’s not that I don’t think I’m going to be able to help you build a website. In fact, I know I can help anyone build a website. But when I read or hear that from you guys, here’s what you’re really saying: I’m going to apologize up front for asking you so many questions. I have no confidence in myself. Do you think that people are born with an innate ability … Read more

How to Customize Your Email Opt-in Form with Opt-in Skin May 13, 2015

So you’re using a Google font on your site that’s not available in Opt-in Skin? Here’s how to create a custom skin that uses your font. 1) Select the template you want to use and customize it. It is important to get everything (except the font) exactly as you want it in step 1 because you won’t be able to make changes after you do the customization. Name the template and save it. 2) Under the Opt-in Skin menu on the dashboard, click Export,            and then click the name of the skin you just customized – which will automatically … Read more

The 100 Best Websites for Solopreneurs May 1, 2015

I’m sitting on the couch right now watching the NFL Draft with my husband… Okay, so I’m not really watching it, I’m snuggling with my dog and writing this email, but when Floyd tells me some fact about how the Browns are going to trade their picks to get other picks and blah blah blah I’m like “That’s cool, why are they doing that?” And then back to this week’s email 🙂 But it’s giving me a sweet metaphor for what I want to share with you today: every quarterback needs a team.  Many of us are solopreneurs. We’re doing it … Read more

A Repeatable System For Creating, Packaging and Selling Your Services April 22, 2015

Rebecca Tracey is the head/only honcho at The Uncaged Life where she works with clients from all over the world who want to have the freedom of working from anywhere by running their own online business. She helps people figure out what the hell they’re doing in their businesses, create packages that sell, and helps them actually take action on the things they want to do. Rebecca runs an online community of over 3000 solopreneurs. She started her business while living in a van, loves rock climbing and riding her bike around Toronto, and is genuinely obsessed with helping people live their version of Uncaged. Becca has … Read more

8 Ways to Use Meerkat To Grow Your Email List April 16, 2015

I was listening to James Altucher’s podcast interview with Nick Megalis while walking my dog and heard something that stuck in my head. Nick was on the cutting edge of Vine when it started and has made a living making them for brands, but it’s a little nugget at the very end that got me excited where Nick mentions what he thinks is going to be the next big social network – Meerkat. Meerkat lets you live stream from your iOS device to your Twitter followers AND watch and comment on others’ live streams. Check out the Rules of Meerkat to learn more … Read more

How To Get Facebook To Display Any Image When Sharing Your Link April 15, 2015

Ever been stalking lurking networking on Facebook and found the perfect opportunity to post a link to your website and womp womp… your old logo shows up? Or some blurry random image pops up? Annoying, right? Here’s how to set a default image to display on Facebook, and I’ll show you how to set page/post specific images, titles and descriptions to display when you post URLs on Facebook. 1) Download and install the free WordPress SEO plugin by Yoast 2) Click on the Social link. 3) Click on the Facebook tab. Check the box to Add Open Graph Meta Data and then upload the image … Read more

Share the Free 5 Day Website Challenge and Enter to Win WP*OMG – a $197 Value! April 13, 2015

Share the Free 5 Day Website Challenge and you can enter to win WP*OMG – an online course worth $197 designed to take the overwhelm out of figuring out what plugins or systems you should be using to build your business. There will only be one winner but EVERYONE that enters will get a little something special!

The One Thing That’s Keeping You From Taking Action April 6, 2015

Have you ever heard that you only have once chance to make a great first impression? Say something stupid in a job interview? No way they’re gonna hire you. Look at your watch wrong and totally miss the movie? That guy’s never gonna call you again. Show up to a party waaaaay under-dressed? Those people are never going to be your friends. We get so many messages about making sure everything is perfect before we present ourselves to the world. And then it’s ingrained in us that perfection trumps everything. I can’t wear that dress until I lose 30 pounds. I can’t record … Read more

How Not to Quit April 6, 2015

WP*BFF was born about a year ago in fits and starts. I was freelancing outside of my day job, and it was extremely taxing. I didn’t choose the right clients. I worked for anyone that would pay me, and I was afraid to charge for my time if it took longer than I thought it would. I had one perfectionist client that wanted a site that looked straight out of 1999 and just needed me to do it for her. It went against every fiber of my webby little soul, but I did it, revision after revision after revision. I made about a … Read more

FREE Webinar: WordPress Tips, Tricks and Hacks March 27, 2015

March 31, 2015 @ 7PM EST In this jam-packed hour-long FREE webinar we’re going to cover all my best WordPress tips, tricks and hacks, including: formatting tips image tricks widget hacks time-savers like bulk editing, publishing and revisions browser hacks & keyboard shortcuts managing your site and much, much more! Sign Up Now!

You Don’t Know What You Don’t Know – But You Can Learn! March 25, 2015

Nicole Clark’s passion is helping women shift habits and routines and replace limiting beliefs so they can create the business and life of their dreams. Many of us have limiting beliefs regarding our ability to execute things like our website and other technology – but it’s people like Nicole that help us smash those self-imposed boundaries and start going after everything we’ve ever wanted. Read on to learn more about Nicole, her business Kisstrategies, and the lessons she learned building her own website with WordPress.

The 8 Mistakes You’re Probably Making on Your WordPress Site March 20, 2015

Freedom is a beautiful thing, especially when it comes to building your own website. You get to pick all your own colors, fonts and images and create something that’s reflective of you.

You Already Know Enough March 17, 2015

Michelle Warner’s business is mentoring entrepreneurs. She knows that you are passionate about your business idea but are hesitant to start. She takes those of you that are unsure and guides you down the path that she’s already been down. She’s your business BFF! Michelle also created her business website in WordPress so she could maintain control of her company’s most important asset. Read on to learn more about Michelle, what she does for fellow entrepreneurs and her take on building her WordPress site. When did you start The Strategy Studios and why? I started the Strategy Studios about a year … Read more

Nailed It! March 17, 2015

Ashleigh Nails is passionate about helping business and life coaches relieve themselves of the day to day burdens of running an online business. Ashleigh understands that solopreneurs have high-level goals, but often lack the support they need to get there. That’s where she steps in to expertly execute those daily tasks that are super-important to your business so you can be laser-focused on helping your clients. And she created her own WordPress site to showcase her services. Read on to learn more about Ashleigh and how she’s nailing her VA business with WordPress. When did you start your VA business and why? I actually … Read more

Header Headaches! March 12, 2015

Good morning BFFs! Lots of header frustration the last few days! So here’s the deal with the header: there are about 173 ways to configure your header. Check out this page and look for all the people that say they use Make and look at their sites. I had to pick ONE way to teach you guys, and the settings are spread all throughout Appearance > Customize… So I’m gonna break it all down in this post, and then I PROMISE a video is coming soon! Menus Make allows for 2 places for menus – at the very top of … Read more

The One Little Tweak To My Routine That Changed Everything March 6, 2015

Like the majority of people that have joined the  Free 5 Day Website Challenge, I work on building my business on my lunch hour, after work, and late into the night and all weekend long. I hear that described as “hustle” by many entrepreneurs, but I just don’t think of that word when I think of myself. Maybe it’s because I’m such a slow runner… Then there’s “bootstrapping” which to me is just learning and doing and not outsourcing when you don’t absolutely need to. That’s definitely me – I’d rather pay to learn something than pay to get something because once I … Read more

How to Move Your Website from SquareSpace, Wix or Weebly to WordPress February 18, 2015

If you’ve spent any time talking to other coaches and solopreneurs about what website platform you should choose, the majority of them say WordPress. Search engines love WordPress, there are thousands of people creating themes and plugins and code for WordPress and you can make it do pretty much whatever you can imagine. With WordPress you own your site. With Squarespace, Wix and sometimes Weebly, you’re renting it and you have to follow their rules. I’m a 100% WordPress advocate. I would never recommend any other platform. It’s superior to other providers in a number of ways – and if you … Read more

Knowing the Why Makes the How Much More Clear February 16, 2015

Kim Yuhl is on a mission to help you define happiness. She believes that if your goal is to be happy, you’ll never be happy. She teaches you how to live in the moment and focus on the journey, not the destination. Kim has built a gorgeous WordPress site to support her coaching business. Read on to learn more about Kim’s philosophy, how she built her site and how she promotes her coaching business. Oh, and check out her quote art page – I’m thinking Pinterest for days!! When did you start your business and why? I started my current business about 1 1/2 … Read more

There’s a Plug-in for That February 16, 2015

Rebecca Portsmouth is a wedding photographer who uses WordPress to showcase her photos and promote her business. She believes in craftsmanship and professionalism in her photography business, and it’s clear that she approached building building her website with the same level of care. Read on to learn more about Rebecca, her photography business, and learn which plugin she recommends for SEO. When did you start your business and why? I became a wedding photographer 14 years ago when I wanted to leave working for a US investment bank. I had always taken photographs, researched the market at the time and found … Read more

The Product Comes Last February 16, 2015

Jessi Frey and I are kindred spirits. I mean, I’ve never had a record deal or toured Europe with my band (I was president of my high school marching band) but we both want to be in control of our destiny. We want to own our time. We want to decide for ourselves how much money we make. We want to do something that matters and have freedom in the process. Jessi launched The Great Gutsy “to explore the art of online business: how to start the right business for you, how to stick with it and how to make it … Read more

What WordPress Theme To Choose as a Newbie and Why You Customize it Last February 14, 2015

Hey BFFs! Happy Valentine’s Day! My v-day gift to my husband is my total lack of shits to give about Valentine’s Day and then later today we’ll meet some friends for Corona-ritas and mexican food. Yay! Best day ever! If you ask around about what theme to use with your WordPress site, you’re going to get a million different answers. Genesis. Elegant Themes. Headway. Bluchic. I could go on. They’re all great – but I don’t recommend them for newbies. I know you’re super smart and can figure stuff out, but the learning curve for those themes will make you curse WordPress’s good … Read more

Don’t Stress Over Numbers and Focus on People February 9, 2015

I’m blown away every single day by the people I’m meeting and connecting with online, and Megan Johnson, aka #TipsyWriter, is no exception. I found TipsyWriter.com via one of my tweets at one of my Twitter followers that was retweeted by her (which I consider to be solid proof that this Twitter thing totally works, btw). Because I could be called Tipsy Web Designer depending on the day, I followed Megan on Twitter and immediately went to TipsyWriter.com. Instantly I was sucked into reading all her blog posts about being authentic and successful and living life in general. Then I looked at the clock and was … Read more

Go For It, But Don’t Go Broke For It. February 6, 2015

Okay, before I even to introduce you to Michelle Bobrow of The Holistic Wallet – I have to tell you this. We were emailing back and forth and there’s this picture of her that made me think the following things, not necessarily in this order: She looks just like my BFF from high school. She must be really smart. She probably has an witty sense of humor. I bet she doesn’t take herself too seriously. I love her bowtie. I wish I had a better sense of style and shopped somewhere other than American Eagle like I have for the past 20 … Read more

Why It’s Worth Paying for Branding (But Not Too Much) February 5, 2015

If you’ve gotten to Day 3 of the 5 Day Website Challenge you’ve seen that I recommend Brandgasm 101* as my go-to copywriting and design resource. At $197, I’ve had a couple of BFFs reach out to me via email to ask me if it’s worth buying. Here’s the short answer: for me, Brandgasm 101 was worth it times ten. As soon as I bought it I knew it was going to help me immensely, save me time, money and frustration and I wanted to share it with my BFFs. The reason that I even bought Brandgasm 101 in the first … Read more

Don’t wait for perfection, it’s a myth. February 5, 2015

One of my favorite parts about starting WP*BFF, aside from getting to help a bunch of awesome people, are the super smart and classy people I’m meeting through my Women to Watch series. I ask everyone the same series of questions and I’m getting so many insightful answers. But EVERY SINGLE PERSON I’ve talked to has answered this question the same way: What advice would you give someone that is starting their own business? Here are their answers: Start now! I see too many people and clients who are putting off their business until everything is perfect. People are scared of success … Read more

Have a Bigger Dream for Yourself and Go After It February 3, 2015

Rochelle Moulton is a woman who knows how to reinvent herself – and can show you how to invent yourself. A bold business coach and branding expert, Rochelle reveals how to be unforgettable. Her site is built on WordPress and is a great example of the formula for the perfect homepage layout – bold header image that screams, “This is my brand!” following by an eye-catching email opt-in and rounded out with more information about her products. Gorgeous!! So read on to learn more about Rochelle, her WordPress site – and find out how to be unforgettable! When did you start your business, and why did you create it? … Read more

Say a Prayer, Hit Publish January 30, 2015

WP BFFs – I am SO excited to introduce you to my next Woman to Watch, Christine Boudreau of FriscoLifeCoach.com! Christine and I *met* in Nathalie Lussier’s 30 Day List Building Challenge Facebook group and we instantly connected, bonding over each other’s story and our mutual drive to help women find confidence to get what they want out of life. Christine is an amazing and dedicated coach. She has a knack for bringing clarity and action to those random ideas that are tumbling around in your mind. And I absolutely love her slight southern accent 🙂 As a former tech exec, Christine knows how complicated … Read more

Be Authentic & Strategic January 24, 2015

Kamila Gornia is a marketing and mindset business coach who empowers entrepreneurs to create a large, authentic online presence. Kamila practices holistic business coaching and helps you “re-discover who you are, who you serve, and how – so you can finally connect your passion with your message in the world.” Kamila is as experienced in building websites as she is in connecting solopreneurs with their voice, but WordPress allowed her to spend less time on her website and more time on building her business. Read on to find out more about what Kamila does with WordPress and her business. When did … Read more

If You’re Not Failing You’re Not Trying Hard Enough January 23, 2015

Even though Holly Hanna of The Work at Home Woman didn’t build her WordPress site herself, she did build a work-at-home empire, so there’s no way I’m leaving her out of the Women to Watch series! Holly has built a WordPress site that gets 170,000 visitors monthly by expertly and consistently crafting quality content tailored to her niche – and WordPress has been invaluable to those efforts. When did you start your business, and why did you create it? I officially launched my business in March of 2009. After the birth of my daughter, I quit my full-time nursing gig and became a full-time stay at home mom. … Read more

Do You Need “Make Plus”? January 22, 2015

One of my WP BFFs emailed me to ask what I thought about putting her blog posts on the homepage. I explain my theory for the perfect homepage layout in the 5 Day Website Challenge (brand, opt-in form, more info on the opt-in and opt-in form again) but every business is unique and there are always exceptions. The theme we are using is extremely versatile, and I show you a basic setup (not basic as in “basic bitch“, but basic as in classic). And because I know you’d rather spend money on a new outfit or drinks, I try to … Read more

Put Your Doubts Aside and Go For It! January 22, 2015

Joy Phillips is a certified archetypal consultant who created her own WordPress site for her coaching business “Once Upon an Archetype“.  A self-described perfectionist, it took her a few months to get the content and graphics exactly how she wanted it – and by creating her own website and having the knowledge to make changes, she also had the FREEDOM to make changes without having to fork over a ton of cash. Read more about Joy’s business and journey below. When did you start your business, and why did you create it? I started my business in March, 2014 after completing … Read more

The Difference Between WordPress.com and WordPress January 19, 2015

So I was trying to help one of our BFFs out today with installing the Make theme on her site, and we just weren’t on the same page and I couldn’t figure out why! Turns out, she has her site set up on WordPress.com! I can hear your thoughts now: Um… okay… so what? WTH does that mean? It’s still WordPress, right? Um, yes and no. Here’s how I tried to explain it: Wordpress is the software, and WordPress.com is a company that lets you make a blog using the WordPress software. With WordPress.com you’re limited to only the themes and plugins … Read more

How to Change a WordPress Domain Name January 17, 2015

Aren’t Facebook groups for entrepreneurs are fan-freakin-tastic? That’s where I’ve found many of you guys, connected with some amazing ladies and gents and bounced ideas off people a lot smarter than me! This week one of those helpful people pointed out that I can’t use “WordPress” in my domain name because my biz doesn’t meet the WordPress Foundation’s criteria for using the name. If I wanted to run WordPress Ally as a non-profit I could keep the name… And I love y’all and stuff, but this girl’s gotta eat! Even though I’m not charging you guys for my training, my site is monetized in other … Read more

How To Sell an E-Book on Your WordPress Site – The Definitive Guide January 11, 2015

Today I’m gonna share with you how easy it is to sell an e-book (or any digital product for that matter) on your WordPress website and deliver it to your customer – instantly – without you having to do anything but set it up. Who doesn’t want instant gratification? When we buy something online we want it yesterday. When Amazon starts delivering same-day via drones you can bet I’ll be jumping on that bandwagon! This method will deliver your digital download to your customer instantly! Now how’s that for customer service? And the best part about it is that it’s not going … Read more

Becoming Someone’s Habit January 10, 2015

Denetra Hampton knows how powerful technology is to connect people of like interests. Not only is she the CEO of an online nursing education company (and a digital magazine – and a nursing organization) she has expertly harnessed the power of the LinkedIn group to bring together over 10,000 entrepreneur nurses and become their habit! LinkedIn groups can be extremely valuable to connecting with others in you niche and driving traffic to your newly created WordPress site. Read on to learn more about Denetra and how she built her LinkedIn group and made it a habit among her top contributors. 1) When … Read more

The Hustler Handbook January 10, 2015

I stumbled upon Clumps of Mascara one evening while perusing a list of the “Top Female Bloggers You Need to Be Reading Right Now” (or something like that) and I instantly felt like I was having a conversation with a good friend.

8 Kinds of People Who Should Take the 5 Day Website Challenge January 10, 2015

1) People who have friends that ask for help with that thing they are good at all the time. 2) People who dabble in blogging. 3) People who hate their job. 4) People who have a large social media following but no website. 5) People who have something they love talking about to anyone who will listen. 6) People with a website but no email list. 7) People who are afraid of technology. 8) People that love to help other people.

Uncommon Advice on Work + Life January 8, 2015

Rebecca Healy of Kontrary takes business and life advice as usual and flips it on its head. She questions the status quo and makes you think twice about everything you think you know. If you’re getting the same advice over and over and it’s getting you nowhere, you need to look this girl up! Oh, and like future-you, she created her website in WordPress and has some great words of wisdom on confidence with coding and the beauty of trial and error.   When did you start your business, and why did you create it? I’ve always done something on the … Read more

Overeducated and Underfulfilled? January 6, 2015

If you’ve ever thought of yourself as overeducated and underfulfilled, then you need to meet Mallie Rydzik, founder of The Offroad Millenial.

What I’m NOT Going to Teach You December 12, 2014

I’m not a social media consultant. I’m not an online marketing expert. Copywriting guru? Nah. Graphic designer? I can use Canva, but nope. All of these things are extremely important to your (and my) success, and I’ve got a guy (or girl) for all of that. In fact, all my resources and experts can be found here. I know how to do it, but I’m no expert. If you’re anything like me, you dream of waking up to birds chirping and not your alarm, getting a quick but intense workout in, grabbing your Macbook and heading to Starbucks for your daily latte, writing … Read more

How To Get Paid November 23, 2014

There are lots of different ways to get paid online, and if you’re not careful you can end up spending a lot more than you need to. Gravity Forms allows integration with PayPal, PayPal Payments Pro, Stripe and Authorize.net. Here’s a quick breakdown of each payment gateway to help you choose the best way for you to accept payments on your website. [table id=1 /] When selecting a payment gateway, here are some things to consider: Monthly Transaction Volume All the per transaction fees are the same across the board, but both PayPal’s fees decrease as your sales volume increases unlike the … Read more

Gravity Forms 101 November 7, 2014

I’m excited to share with you how Gravity Forms can be used to make money, save money, save time and automate dreaded tasks – but there’s so much to talk about it’s hard to know where to start! In this series of articles you’ll discover why Gravity Forms is much, much more than a contact form, how it can be used to help you spend less time on administrative tasks, and how to use it for e-commerce. I’ll also share with you how to make Gravity Forms into your personal assistant. So let’s get started! What are all these awesome things you’re telling me I can do with Gravity Forms? … Read more

Finding the Perfect WordPress Plugin October 22, 2014

Is anyone else out there as obsessive as me when it comes to finding the perfect WordPress plugin? It’s like trying on outfits in the morning… I will install and configure plugin and after plugin trying to find the one that does exactly what I need it to do. And just like my favorite plaid shirt, I will go back to the winning plugin over and over again.

Gravity Forms vs. Ninja Forms October 20, 2014

Does it have to be one or the other? Gravity Forms is my #1 favorite form plugin. I’ve used it to build simple contact forms, a sales page for an e-book download, an entire online continuing education website with over 60 courses that earns over $75,000 a year for my client, a membership application/payment collection page, webinar registration/payment page that automatically adds people to a Mailchimp mailing list and GoToWebinar upon submission and lots of other uses, all of which I’ll be blogging about. Gravity Forms is a premium plugin – it’s $39 to use it on one site without addons … Read more