“Have you ever had 7-Up Salad?”…I overheard as I was sitting in my beige, windowless office at my beige desk, trying to focus on completing the monthly TPS reports. “It’s got lemon jello, lime jello, marshmallows…”

I felt myself die a little more inside.

Sigh. Back to exporting the sales for the WordPress site I created for my employer. $7,000 this month? Not too shabby… If I can build a WordPress site from scratch in a week that earns that much money a month, why haven’t I done this for myself? Like, yesterday?

That’s when my old friend self-doubt started to creep in. What are you going to sell? Who cares what you have to say? A steady paycheck is more important that your dreams.

Touche’, self doubt. That steady paycheck pays the mortgage, dyes my roots, and pays my bar tabs.

So I finish up that report, go home, work out, make dinner, sit on the couch and watch TV. Rinse and repeat.

Fast forward a few months. I’m at the gym trying to exercise my way out of my weekend Miller Lite habit when one of the girls I see all the time asks me if I’m a teacher. “No, I’m an IT person for a non-profit. And I do web design on the side.”

My face immediately feels hot. What did I just say? It’s mostly the truth. I’ve been a WordPress super-user for the past 7 or 8 years, but I’ve only done little side jobs here and there for friends. I’ve barely made enough to pay a bar tab. Did I just call myself a web designer?

Fraud, self-doubt whispers.

“Really? Too funny, I’ve been trying to find someone to redo our WordPress site. I can’t get ahold of the guy that set it up for us. Want to grab coffee this week?”

And so began my freelance career.

Several months later I had several clients. I still had a full-time job. I had quit the gym to make time for all the hours I was working. Top that with some family drama and I was perfectly poised for a breakdown.

I won’t get into exactly what happened but it did involve some unprovoked crying in a conference room and a poorly written apology email.

I told you so, self-doubt whispers.

So I finish up that apology email, go home, drink some Miller Lite and watch TV. Rinse and repeat.

This extra money doesn’t feel like freedom…

An email interrupts me eating lunch at my beige desk while checking out Buzzfeed. “Hey Shannon, here are the files you need to get the November reports done. Let me know if you have any questions – thanks!

Ugh. Back to Buzzfeed. What Taylor Swift song am I? I don’t need your quiz to know I’m Shake It Off Style, next please! How weird are my shower habits? Medium weird. Next!

32 Amazingly Useful Websites Every Woman Needs To Bookmark. WTF is The Middle Finger Project? I must know more! So I read, and I read, and I read some more. Then I bought Brandgasm 101 and didn’t look back.

I was inspired more than I had been in a long time.

I don’t need to give up my dream of being in control of my time, I just need to troubleshoot it a bit. When people call me up at work and say, “Hi Shannon, this thingy isn’t working,” I tell them to reboot. I know it drives people crazy, but it really does work.

Don’t waste another day. Reboot. Deconstruct. Get to the core of what you love and what you’re great at.

Ask yourself who you can help by sharing the things you’re passionate about. Find out what makes that thing difficult for other people and show them how you can make it easier.

I’m a freakin’ wizard when it comes to building Wordpress websites. I love setting them up, styling them, hooking them to email lists, setting up online stores. I get lost in time doing it.

Unfortunately I don’t have unlimited time. One year in to WP+BFF, I’m still working my day job while I build this business. And trading my time for your money isn’t what I want anyway!

I want freedom. I want you to have freedom. You’re here because you need to build a website, and I want to empower you to have the choice to DIY. To show you that you CAN understand it, that you CAN do it, and that if you commit to taking the action, you can make a huge change in your life. 

I’m guessing you’re here because you’re the kind of person that’s decided that you’re no longer okay with the status quo.

You’re tired of putting your boss’s dreams, goals and aspirations ahead of your own and you no longer want to spend your days doing something completely uninspiring with people who don’t lift you up.

You crave the freedom, fulfillment and financial benefits that come with having your own business.

Imagine going to bed on Sunday night and not dreading Monday morning.

Imagine being able to wear whatever you want every day and not have someone telling you where to be every second of the day.

Imagine being so excited to open up your laptop, jump online and help people transform their lives that work doesn’t even feel like work anymore.

If you want to create a life where you can design your own schedule, help others achieve their goals and experience the financial freedom that comes with not being just another employee ID on the payroll sheet, then you’re in the right place.

If you want the kind of life where you can work from anywhere and make a huge impact on others, the first step is to build a website so people can find you online and get to know, like and trust you.

So give me your email address and commit to the 5 Day Website Challenge, a free WordPress tutorial that will show you step by step how to build your website in just 5 days.

I’ll show you the formula for the homepage layout that converts. You’ll find out what pages you must have and what you really don’t need. Start building that coveted email list or start selling that e-book.

Just the facts. No coding. No extra BS you don’t need to know.

And tell self-doubt to go eff itself, because you’ve got nothing to lose.




  1. Cristina says:

    I just signed up for your 5 Day WP Challenge & filled out your questionaire; thank you for sharing your expertise; I look forward to working with you & on your assignments.

  2. Mike says:

    Hi Shannon,

    Just signed up for your 5 Day Website Challenge! I really like your site, very detailed and the resources page is very helpful as well. Finally, thanks for adding me to your FB groupo.

    – Mike

  3. Shannon Harrison says:

    Ahh Mann!!! very interesting to know there are others like me. This was a booster to my self esteem and objective. You are down to earth and speak with understanding. Thank you!

  4. I loved your 5 day website challenge. I learned a lot and I am so much more happier with my website and how it looks now (even though I am not even finished with all of the changes yet). It looks much more like me now. Thank you Shannon!

    – Heidi

    • Shannon says:

      Heidi that’s awesome!! That is EXACTLY why I developed the 5 Day Challenge. Thank you so much for taking the time to share that with me!

  5. teresa says:

    Signed up and completed Day 1. I already had a domain name and a theme, but I’ve been stuck in the land of overwhelment (I make up words often)! I’m excited and looking forward to the next 4 days….and more of your awesomeness as I begin the journey as a solopreneur.
    Teresa S.

  6. Winnie says:

    I’m only 3 and a 1/2 day into the challenge, and felt totally confident to complete my site with Shannon’s practical and easy-to-follow approach. And the tutorials in BFF Academy just got better! So happy to be part of the community there. Love what Shannon said above, “Don’t waste another day…. Ask yourself who you can help by sharing the things you’re passionate about. Find out what makes that thing difficult for other people and show them how you can make it easier.” What an inspiration!

  7. Amy says:

    Love your story and the way you tell it. I just signed up and can’t wait to get my first email. Someone referenced you on facebook and I’m so glad I found your site. Thanks!!

  8. Barbara says:

    Hi Shannon, listening to your webinar on SkillCrush and just signed up for the 5-day Challenge. So excited to see where it takes me!

Leave a Reply

Your email address will not be published. Required fields are marked *